Sunday 29 November 2015

POST 4 : Pop Art myths and the "Myths and Heroes" notion

  
The myth of woman through painting


                                Roy Lichtenstein, Woman in in bath, 1963, exhibited at the
                                Thyssen-Bornemisza museum in Madrid


      It is generally believed that a myth is a popular belief or story that has become associated with a person, institution, or ocurrence, especially one considered to illustrate a cultural ideal. Thus, we can consider that women have become a myth through paintings, because they were, and they still are, a source of inspiration for many artists. Thereby, women could be seen as heroes for artists, a hero being the protagonist of a novel or a poem and, in this particular case, a work of art. Pop Art aims to integrate erotic metaphores into paintings. This movement emerged in the late 1950s and early 1960s. On the one hand,it was a groundbreaking movement derived from television advertising or comics. On the other hand it was clearly oriented towards the past in its eagerness to connect with tradition, many artists are reinterpreting . According to this, they've chosen to represent women just like ancient artistic movements did. Woman is turned into an object of desire. 

     Woman in bath was realised by Roy Lichtenstein in 1963. The artist used primary colours (blue, red and yellow) to represent a daily scene in a comic-strip style. The feminity of the woman is emphasized thanks to her red and pulpy lips, her blue eyes and her curly hair. Contrary to older paintings like The bath of Venus by Boucher, her nudity is only suggested, which increases her sensuality. This work of art could illustrate the Myths and Heroes notion because it shows how woman is a myth in a painting context, being that artists use them as the core of their paintings. We can associate this lady to the figure of Venus, the incarnation of the ideal woman. Indeed, Venus was often represented with water around her, which can be considered as a metaphore of woman because of its fluidity and purity, hence the choice of Lichtenstein to represent a woman in a bathtub. However, Lichtenstein wanted to bring novelty to this myth by not giving any name to this particular woman so that every woman could identify herself with this incarnation of beauty. Thereby, the artist's goal may be to criticize the banality of appearances, being that the myth of beauty has to be necessarily embodied by a pulpy woman, with long hair and  be half naked. Everybody has the same vision of the perfect woman, whereas every single woman has her own beauty. 

    Pop Art has been an important movement because of its ideas : it wanted to break with the past but also to reflect on art and on reality, on art and tradition, and on art and museums. A source of inspiration for Pop artists were the myths provided by Hollywood studios, also known as the "myth-making machine". They've chosen to reinterpret these myths in their own way, just as Lichtenstein does with the myth of woman. I personnally believe that Pop Art made art evolve, but above all, it helped us  change our point of view on very famous myths. Pop Art contribued to "modern mythology", bringing novelty to very-known myths by using different forms and painting techniques like collages, comic-strips or stencils. 
























Saturday 21 November 2015

POST 3 : Pop Art Myths

Collage advertising comics
Collage has been inherited from Cubism and Dadaism but Pop adds subversive and allegorical elements. Hamilton's Just what is it that made yesterday's homes so different, so appealing ? (1992) may be the first truly pop image. Andy Warhol also gave birth to Pop Art thanks to his first collages. The insertion of comics in art was first done by  Blake and Hamilton but Warhol and Lischenstein were the first to print comics-strips into large format paintings. They used comics so as to represent a myth for example.

Just what is it that made yesterday's homes so different, so appealing ?
Richard Hamilton, 1992

Emblems
Thanks to the massive development of medias in the mid-20th century, people were flooded with advertising, which gave a torrent of ideas to Pop artists such as Jasper Johns and Peter Blake. Later on, Warhol started to represent everyday objets like Campbell's soup cans or Heinz ketchup boxes, and he stencilled various words such as "hug" or "eat" to turn them into emblems.
Heinz Tomato Ketchup Box, 1964
Heinz Tomato Ketchup Box

Andy Warhol, 1964

Myths
Hollywood became a "myth-making machine". Marilyn Monroe, James Dean, Elizabeth Taylor... turned into idols for people and became a source of inspiration for Pop artists. British artists were able to combine American cinematographic figures with elements from their own culture to create their own myths.

Marilyn Monroe
Andy Warhol, 1962


The Beatles
Peter Blake, 1962

Portraits
Pop art brought a new perspective to the genre of portrait painting. The aim isn't to reproduce reality, but to precede it, so the portrait becomes a simulacrum. "The portrait fades away and becomes a virtual image". Artists use diferent methods like the reflected image (Allen Jones) or the immediacy of Polaroids (David Hockney)
Stephen Spender, April 9th 1982. Composite Polaroid, 34.75 x 30". Images courtesy of David Hockney, inc. unless credited otherwise. (Richard Schmidt)
Composite polaroid Stephen Spender
David Hockney, 1982

Landscapes Interiors Still Lifes
Because of our consumer culture, Pop artists reinterpretated traditional genres of paintings (landscapes, interiors, still-lifes) through objects bearing arbitrary meanings. "The genres are adapted to the contemporary urban milieu". Still-lifes turned into a public commercial space. Some relevant artists may be Patrick Caulfield, Wayne Thiebaud, Ed Ruscha or Allen Jones.
Patrick Caulfield Café Interior: Afternoon 1973
Café interior : Afternoon
Patrick Caulfied, 1973

Wayne Thiebaud. Three Strawberry Shakes. 1964.
Three Strawberry Shakes
Wayne Thiebaud, 1964

Urban Eroticism
In the mid-20th century, eroticism was spread in every sphere of society. Thus, Pop Art immediately integrated erotic metaphores. Ladies and automobiles are turned into objects of desire and women become a sexual symbol. Some artists such as Lichtenstein, Polke or Richter aim to convey a meditation on the banality of appearances.

M-Maybe, c.1965 Art Print
M-Maybe
Roy Lichtenstein, 1965


Nude woman
Tom Wesselmann, 1979

History Painting
Pop Artists looked forward to reinterpret and rethink recent and past history because of the profusion and dissemination of events through medias. Some figures such as Mao Zedong, John F. Kennedy and Richard Nixon for example, are the protagonists of the works of Rauschenberg, Warhol, Rotella and Richter. In Spain, artists such as Equipo Realidad o Eduardo Arroyo, used history painting to show the irony of the historical amnesia that afflicted the country during the Franco-era.

andy warhol paintings resized 600
Mao
Andy Warhol, 1973


Los cuatro dictadores : The four dictators
Eduardo Arroyo, 1963

Art about Art
In pop art, the topic of art about art consists in asking questions about the evolution of art directed at older painters. For example, Warhol creates new versions of Boticelli's Venus using diferent techniques. But art about art can be used as a strategy of political denunciation : Equipo Cronica realized a new version of Las Meninas by Velazquez.

"El intruso", 1969 "Serie Guernica". Acrílico sobre lienzo. Diputación Provincial de Valencia
El Intruso
Equipo Cronica, 1969


The Living Room
Equipo Cronica, 1970




Monday 28 September 2015



Google Glasses advertisement, first Google glasses in may 2014


Graph by the Stanford Institute for the Quantitative Study of Society (SIQSS)


The first document is an advertisement that promotes the brand new Google Glasses. A POV shot is used, thus the viewer is in the google glasses wearer’s shoes. We can understand that the Google Glasses, project in front of the user all the applications he can have access to. The background music is joyful and pleasant so that the viewer keeps watching the ad. Step by step we discover the ever growing functionalities of these glasses : chat, news, GPS, agenda…I mean, you can even talk to them ! The glasses wearer looks happy, his voice is cheerful and he seems to be in a very good mood.The goal of this commercial is to make the viewer wish he was the owner of these glasses, that look so cool and so fashionable.

The second document is a graph that shows how  social isolation increases, principally because of the new technologies. We can notice three curves : the first one corresponds to the percentage of internet users who use their phone more than talking to their family or friends. The second one is about the percentage of internet users who reported that they spend less time with their family and friends. The last curve shows the percentage of internet users who is attending less events outside their home. The graph also indicates the time spent on the internet ( hours/week ). We can notice that people who use the internet during more than 10 hours per week are the more isolated ones. We can also see one of the principal obstacle to interact with people for internet users : their phone : 27% of people prefer using their phones over interacting directly with friends or family.

The idea of progress can be examplified through these two documents because on the one hand, the first document shows how technology can make our life easier, because everything that you could possibly need is in these “magic glasses”. But can’t they become addictive ? Of course. People wearing these glasses will forget about everything else, this fake screen full of applications will flood their minds. One day, not wearing these glasses will be abnormal and people will not even look around them anymore. The second document shows us that because of these kinds of new gadgets (glasses, phones, tablets….) people will focus only on their screens and will get more and more lonely, they will cut ties with their friends and / or family to be locked up in the modern technology world.